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Product Marketing Manager



Marketing & Communications, Product
United States
Posted on Wednesday, May 8, 2024

Torq is your security product’s favorite security product. Our enterprise-grade security hyperautomation platform unifies and automates the entire security infrastructure to deliver unparalleled protection and productivity. Torq drives maximum value and efficiency from existing security investments. It supercharges security teams across the Fortune 500 with powerful, easy-to-use no-code, low-code, and full-code workflows that reduce manual tasks, freeing security professionals to focus on higher-value strategic activities.

There’s electricity in the air at Torq. We’re a dynamic, extremely motivated team of go-getters. Every one of us is inspired to propel our customer and partner ecosystem to new heights through hyperautomation. We’re always looking for amazing people across every discipline to join Torq.

Torq is looking for a Product Marketing Manager to help define and execute the positioning, messaging, and go-to-market strategy. This key role will partner closely with our product management, business development, marketing, and sales teams to bring exciting new innovations to market, drive value to our customers, and grow our position as the cybersecurity platform of choice.

You will work with the best in the business, and we need you to bring your creativity, imagination and energy to this high-profile position. We also need you to have a comprehensive understanding of multiple domains across cybersecurity and related technologies. You’ll need to develop clear and crisp messaging and positioning alongside our amazing marketing team.
We need your passion and marketing leadership to capitalize on this unique opportunity and achieve our full potential.

What You'll Do

  • Messaging & Positioning: Define and create compelling, differentiated messaging and positioning, with a clear understanding of the target customer and the core capabilities of the offering.
  • Serve as liaison and trusted advisor to sales, product, marketing, and relevant internal teams ensuring consistent messaging and operational effectiveness.
  • PMM Strategy: Plan, implement, and manage our overall product marketing strategy for HyperAutomation and associated product and service offerings.
  • Content Creation: Develop fresh content including collateral, thought leadership assets and solution presentations, website content, videos, blogs, by-lined articles and more to execute communication strategies and accelerate the customer’s journey.
  • Market and Competitive Intelligence: Be the expert on target buyers, market trends, and competitive offerings across the cybersecurity landscape and how this intersects with our offerings. Use this to drive differentiation and influence overall planning.
  • Trusted Evangelist: Serve as an evangelist for our product through thought leadership and blogging, social media, and public speaking.

What You'll Need

  • 5+ years of product marketing experience – cybersecurity knowledge a huge advantage.
  • Very strong written communication and presentation skills.
  • Excellent people skills to interact with staff, colleagues, cross-functional teams and third parties.
  • Self-motivation, initiative, and resourcefulness to effectively manage multiple projects simultaneously.
  • Passion about cybersecurity and ability to deliver in the face of a challenge.
  • Strong cross-functional collaboration skills and comfort in the spotlight of high-visibility initiatives.
  • Ability to create clear and compelling messages as well as willingness to roll up the sleeves to create externally facing assets or internal deliverables.
  • Strong presentation skills with ability to educate and inspire small groups and conference audiences.

As an equal opportunity employer, we are committed to a team defined and empowered by diversity. We consider qualified applicants without regard to race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status or disability status.