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Marketing Content Manager

Quali

Quali

Marketing & Communications
Austin, TX, USA
Posted on Friday, June 7, 2024

The Quali marketing team is looking for someone who can create content that connects with, educates, and converts our target audience into new users.

The Content Marketing Manager will be responsible for all marketing copywriting, editing, and project management to execute Quali’s digital content strategy and achieve marketing and pipeline revenue targets.

Reporting directly to the head of marketing and working cross-functionally across marketing, product, sales, and other departments, the Content Marketing Manager will own the editorial calendar, the delivery of all public-facing marketing content (including website, blog, email, social media, and other channels), and strategies for search engine optimization (SEO) and conversion rate optimization (CRO) to grow and convert our audience into buyers.

Quali provides the leading Environments-as-a Service infrastructure automation platforms. Global 2000 enterprises and innovators everywhere rely on Quali’s award-winning CloudShell and Torque platforms to create self-service, on-demand infrastructure automation solutions that increase engineering productivity, cut costs, and optimize infrastructure utilization.

We believe it doesn’t feel like work if you love what you do. We’re a dedicated and collaborative crew that strives to grow and improve every day. So, it's no surprise that we work hard and have fun while achieving great things together. We’ve been experiencing rapid growth, and we are searching for the best of the best to join our team. If you want to learn new things, advance your career, and enjoy every minute of it, apply to work at Quali today!

Responsibilities:

Content Creation

  • Maintain an editorial calendar mapping out timelines for content delivery
  • Deliver multi-channel marketing content on time to support the campaign and go-to-market strategy
  • Project management and content delivery for marketing campaigns, including email and webinars
  • Create new webpages in to support product releases, webinars, and other marketing priorities

Website Traffic & Lead Generation

  • Execute a multi-channel marketing content strategy to achieve quarterly and annual targets for Marketing Qualified Leads and pipeline revenue generation
  • Deliver SEO and other content to achieve quarterly and annual targets for unique web visitors

Requirements:

  • Portfolio including copywriting examples, preferably for B2B software organizations in the cloud industry
  • Previous experience with SEO strategy and content creation
  • Knowledge of WordPress or comparable Content Management Systems
  • Excellent communication skills, including the ability to communicate technical concepts clearly and simply
  • Experience with demand generation for B2B software organizations is preferred
  • Knowledge of cloud computing and software development technologies is preferred

Location:

Austin, TX (hybrid)

East Coast (remote)

  • Quali is an equal opportunity employer. We are committed to creating an inclusive environment for all our employees, where diverse backgrounds and perspectives are valued and encouraged - regardless of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation.