Tel Aviv Skyline


Explore a diverse range of career opportunities with a Greenfield Partners portfolio company.


Tech Lead, Easyplant



Tel Aviv-Yafo, Israel
Posted on Monday, January 8, 2024

Who are we?

Welcome to Mixtiles! In the beginning, in 2016, we were just two best friends working on a simple idea: how to make it super easy to turn your favorite smartphone photos into awesome wall art.

Today, we have multiple product lines, including Mixtiles, Mixtiles Art, Easyplant, Around, and Daydream. And we're shipping new products every year.

We're cutting edge in everything we do. Our products make use of advanced AI and AR technologies. Our marketing teams spend $50M+, working with top influencers and advertising on huge channels such as national TV. Our data teams handle vast amounts of data without hiccups. Our manufacturing floors have robots, and our 10+ facilities span multiple continents.

Our team is lean; we're just ~100 super-talented team members serving millions of customers every year. This means every single person on our team delivers real impact and has a lot of autonomy.

We love what we do, and we love people who love what they do. If you're that kind of person, read on.

Meet Easyplant - who we are?

As part of our mission to make home design frictionless we understood that plants are the worst home design product that dies constantly. We knew this is an engineering issue and we forged our focus towards a mission to prevent plants from dying. Hence, we invested 2 years and developed a self-watering system that prevents plants from dying.

The adoption rates of the product in the market are just phenomenal and we are accelerating our activity which is increasing our need for a top-notch Head of Engineering to build the next generation of easyplant combining technology with nature.
This is an amazing opportunity to join the core team of a new, promising startup, that operates under the umbrella of "Mixtiles", one of the largest Israeli consumer companies.

Meaningful projects we will have in 2024

  • Mobile App
  • Easyplant 2.0 (IOT connected to an app, sensors that collect data of humidity and light, plants health monitoring and insights)
  • Plant designer (more or less similar experience to Mixtiles)

What do R&D teams look like in Mixtiles?

  • Mixtiles R&D teams are running as separate squads, each executing on their own goals and focusing on their products. We do sprints, working to create a fast impact.
  • Our squads are small (3-5 people) and work closely with product managers and designers to bring changes to life.
  • We are as Full Stack as we can, not afraid to touch and change what’s needed to get the needle moving. Frontend, Backend, Devops, Quality and more. We do it all and we own what we do.
  • We work together. We use each other to be better and move faster.

Why should I work at Easyplant by Mixtiles?

  • You will build new things and improve on our fastest growing product that reach millions of customers.
  • You will learn how to “startup”: Data based decision making; Learn from the company’s experience launching multiple products.
  • You will work with other senior engineers and keep growing together with them.
  • You will use technology to create great experiences for customers.

What's life at Mixtiles like?

We built the company the way we build products. We aim to have the best experience for our employees. We created a great working environment for employees. We care deeply about each other and what we do. We make data-based decisions on how our culture should look, gathering as much feedback as possible from employees and striving to build the best experience for all. We ensure whoever joins us shares our vision and our way of operating.

Who are you?

  • Super strong full stack engineer, 8+ years of experience (frontend oriented, pixel perfect mindset)
  • Exceptional track record of excellence (e.g., ex-8200 / academic distinctions / upwards career trajectory)
  • Hands-on lead for 2 senior full stack engineers
  • Strong analytical capabilities
  • Great people skills
  • [Advantage]: experience with apps
  • [Advantage]: IOT experience
  • [Advantage]: data architecture and mining proficiency