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Product Marketing Manager



Marketing & Communications, Product
Bnei Brak, Israel · Tel Aviv District, Israel · Bnei Brak, Israel · Tel Aviv-Yafo, Israel
Posted on Monday, May 20, 2024

floLIVE is rewriting the playbook for the global IoT Connectivity landscape. Our groundbreaking Connectivity Management Service is reshaping the way Enterprises, Cloud providers, IoT service providers, and Mobile Operators connect and manage their devices across the globe.

Our global presence includes the United Kingdom, United States, Israel, Bulgaria, and China, solidifying our commitment to local, secure, and compliant connectivity solutions. With our innovative software-defined connectivity technology, FloLIVE delivers seamless connectivity management across boundaries.

Become part of the IoT revolution as we redefine what's possible.

Position Overview:

We seek a dynamic and experienced Product Marketing Manager to join our marketing team. As a Product Marketing Manager, you will drive the marketing strategy and execution for our global connectivity and backbone services. This role requires a deep understanding of the technology landscape, excellent communication skills, and a passion for delivering impactful marketing campaigns. You will work closely with cross-functional teams, including product management, sales, and R&D to create and execute effective go-to-market strategies that drive customer adoption and business growth. Join our team and be a driving force in promoting our cutting-edge connectivity backbone services to the market.


  • Develop Product Marketing Strategy: Collaborate with Product Management to define and execute the product marketing strategy for the company’s products and offerings. Identify target markets, key value propositions, and positioning strategies that differentiate our products from competitors.
  • Go-to-Market Planning and Execution: Lead the development and implementation of go-to-market plans for new product launches and feature releases. Create compelling messaging and positioning that resonates with target audiences.
  • Market Intelligence: Conduct market research and competitive analysis to identify market trends, customer needs, and competitive positioning. Stay up to date with industry developments, emerging technologies, and customer preferences to ensure our products remain competitive in the market.
  • Sales Enablement: Collaborate with the sales organization to develop sales tools, training materials, product presentations, pricing, solution documents, and other resources that equip them to effectively sell our solutions. Guide key selling points, objection handling, and competitive differentiation.
  • Customer Advocacy: Identify and cultivate customer references, testimonials, and case studies to showcase the value and success of our services. Work closely with customers to gather feedback, understand their needs, and incorporate their insights into future product marketing strategies.
  • Thought Leadership: Establish yourself as a subject matter expert in the domains we operate in. Create thought leadership content such as whitepapers, blog posts, and industry insights to enhance our brand reputation and engage target audiences.
  • Content Creation - Create engaging and high-quality marketing collateral aligned to the persona and buyer journey, including white papers, eBooks, blogs, webinar presentations, videos, and podcasts. Lead ongoing projects with a diverse team of designers, video editors, content writers analysts, and developers.


  • 5 years experience in a product marketing role in a B2B SaaS company.
  • 3 years of experience in the Telecommunications industry and a fair understanding of the telecommunications terminology and domain
  • Background in the Cellular IoT Connectivity domain - an advantage
  • Background in the Connectivity Management Platform domain - an advantage
  • Bachelor's degree in engineering, marketing, business, or a related field. An MBA is a plus.
  • Strong understanding of telecom, cloud, and security technologies, trends, and competitive landscape - an advantage.
  • Excellent written and verbal communication skills, with the ability to create compelling marketing content and deliver impactful presentations.
  • Strong project management skills with the ability to prioritize and manage multiple projects simultaneously.
  • Experience working with cross-functional teams, including product management, sales, and marketing.
  • Analytical mindset with the ability to leverage data and market insights to drive marketing strategies and decision-making.
  • Self-motivated, proactive, and results-oriented individual with a passion for technology and marketing.

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